Wasnt there an article earlier on how Disney was going to be promotional items at its parks / stores (and so on) and there is where you would get the codes for additional items in Pirates? Or did I just dream that up somewhere (I went searching last night for this until a serios RL issue came up and I had to stop - but I though this is where the Codes would come from...)
As it is - it could be used as a reward system like events just held
