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In my point of view, the key to a successful guild is officers. Officers should be able to stand in your place and speak on your behalf when not online. Officers should: enforce your guild rules, keep drama out of the guild, recruiting new members, and be kind and courteous [this also applies to the GM]
Any Guildmaster who tries to say "Do what I say or I'll kick out you" won't get anywhere except for giving him/herself a bad name. If you're a Lv40 Mastered, try to help them out. You were in their [the members] shoes at one point too.
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