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If the model attracting a wider use base was failing for their lack of content additions, how does alienating the majority of their customers, magically make it a marginally successful child business? If they continue with the same lack of content additions, they will garner the same trend. Accelerated by merit of being a smaller group of customers, perhaps, but still with the same trends.
(All that, pre-supposes that it is failing. Neither you nor I have access to that division's finance reports, nor their gross receipts. You and I can't even guess at the pirate population for any given day, let alone a breakdown of paid vs. total. Can't even make a reasonable guess for a single server, let alone total.)
All that aside, I still haven't found the thing where Disney talked about the game being provided to promote the movies first and foremost. I'm not making that up, just having trouble still, finding the page (which may be gone now?) The movies all appeal to families, not 8 year old boys exclusively.
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