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It's the Spongebob business model. Spongebob has a huge following in the "little kid" demographic. But the creators of Spongebob were smart enough to make the show appeal to certain older audiences. College students for one. Putting it on MTV helped. Sheer genius.
But Spongebob remains, at it's heart and soul, a kids show. To complain that it isn't "grown up" enough is pointless because it isn't for grown ups.
The show is HUGE because its intended fan base is an infinitely renewable resource. Kids. They don't even have to add new shows anymore. New shows trickle in, three or four a year. The network shouts about it for months, promos are run, sneak peaks are provided and the interwebs buzz with excitement. The new Spongebob airs and everyone lets out a collective, "Huh..." because they have already seen everything Spongebob has to offer.
But the show maintains its "marginally successful child business" because people are still getting together to create more marginal children.
Are there any pirate movie based MMOs that we could apply this same business model to?
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