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It could really go either way.
On one hand, this sword may hint off to the arrival of a new quest which is related to Blackbeard and the plot line of "On Stranger Ties," as both a way to release new and different content, and promoting the movie. Although, it would be odd for Disney to suddenly divert the storyline from Jolly Roger and Beckett's little minions, to Blackbeard.... but, still.
Then, on the other hand, this sword could just be a promotion for the new movie coming out. That way, Disney could still focus on the increase in Navy/EITC/Undead activity (although it does seem their increase in activity WAS for the sword, which backs up the first argument.)
Either way, we'll have to wait it out and see. Let's just hope Disney does a good job at surprising us.
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