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I'm going to be perfectly honest - I have absolutely no idea on how to make my guild "seem better" than others.
You can't rely on appeal when it comes to making your guild flourish on this site. If you work so hard to make your guild seem like it's perfect, but neglect actually making your guild as amazing as it seems, all you're going to develop is a hollow guild. It's like your guild will be a fashion model, pretty on the outside yet dead on the inside.
Before you can make your guild appeal to others, step back and ask yourself if the guild ITSELF has appeal. If does, great. If it doesn't - well, concern yourself on that.
All I'm saying is, don't let your image get in the way of your guild's personality. Just let everything about your guild flow out freely and how it should be - don't hold punches, don't have regrets, and remember that you're never gonna have a flag better than the one that you have over your head. And I guarentee you, if you let your guild spill out as it should, then everything will work out in the end.
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