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You need to set up your guild so that you do things that pirates would find attractive. Usually pirates join a guild based on what it has to offer, both atmosphere wise, and event wise.
If you're looking to rake in members from the developing pirate market, then you should mainly focus on offering help to other pirates, as well as a multitude of events that could apply for them, such as plunder runs, raids on places like Fort Dundee or Kingshead, and so forth.
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