This game is NOT kid-friendly...

[Steely Jim]

I think I know the answer to that one, but it isn't going to be what you'd want to hear. Personally, I think if they were ever going target adult gamers more specifically, then they would have launched the game as story/character rights that had been licensed to one of their game-making subsidiary companies (e.g. VR Studios presents Disney's Pirates of the Caribbean, putting the game makers out front).

The more they associated the game with the parent company's brand identity, the more likely it became that this game would be "imagineered" as one size fits all.

Again, just as a personal observation, I think the release of this game was really just an attempted power-grab of some of the market share of the increasingly mainstreaming trends for MMOGs. To be honest, I think there was a dearth of pirate-themed games in that marketplace, however, I also think that one of the reasons that Disney launched so unexpectedly, was that they were concerned that they would lose ground to other pirate-themed games entering the marketplace around that time. So, as long as the advertising revenues are as expected, then I wouldn't expect Disney to re-target the game to another audience demographic.