Stealing a guild name without the Guildmaster's Ok?! What to do?

[AdmiralSavvy]

Recently I had my guild name (Partners In Crime) "stolen" without my Ok. To get into detail, someone who used to be in PIC made another character with a guild name that was oh so similar to PIC. I've been asked before if people can make guilds named "Brothers In Crime" or "Partners In Justice" and I've always said ok. What I believe is that imitation is the best form of flattery but when someone uses a guild name without permission from the original owner of the name they are copying, I consider that downright stealing. And plus, he might represent the guild wrongly because this kid isn't exactly GM material, heck, not even officer material.

I think you get the idea. What I'm asking is what should I do? Report it to Disney and have a 1/10000 chance that they will respond or even listen? Or should I just leave it and hope that PIC doesn't get represented wrongly?